Bio Book

HÄSTENS 10X IN ACTION
Global Business Meeting – Seoul 2026


Adam Davenport

Hästens Store Upper East Side NYC & Vice President Sales East Coast, The Sleep Spa, United States


Alberto Alfaro

Hästens Mexico City, Chief Financial Officer,
Mexico


Aleksander Cosma

Hästens Oslo, Head of Sales,
Norway


Alessandra Bonomi

Hästens BRESCIA/PEDERSOLI,
Italy


Alma Nieto

Hästens Mexico City,
Mexico


Amaia Otaolea

Hästens Bilbao, Saleswoman,
Spain


Anamarie Rok

Hästens Australia, Marketing Coordinator,
Australia


Andre Douverne

Hästens Sommerach, Owner,
Germany


Anton Assaad

Hästens Collins st, Owner,
Australia


Aurore Luciano

Hästens Geneva / Gstaad, Assistant Store Manager,
Switzerland


Aviraj Gehani

Hästens / Zeqon Luxury In Land,
India


Ayelet Shahar Segev

Hästens TEL AVIV/KAUFMAN GROUP,
Israel


Aykut Ak

Hästens Istanbul, Owner,
Türkiye


Aziz Ganiev

Hästens Store Scottsdale & Managing Director Arizona, The Sleep Spa, United States


Bailey Shen

Hästens / DAFU DECO, International Trade Specialist,
Taiwan


Baoxin Wang

Hästens Jinan, CEO,
China


Bin Tian

Hästens Hefei, Boss,
China


Boyuan Tao

Hästens Taizhou, Mananger,
China


Brad Belen

Hästens Dallas | Houston, Managing Director,
United States


Brad Ratajczek

Hästens / Great Dane Furniture, QLD Business Development Manager, Australia


Bradley Podbur

Hästens Wilmslow, Owner,
United Kingdom


Britguitt Ramirez

Hästens México, Growth Partner,
Mexico


Bruce Jia

Hästens / Xian Daminggong / Xian Mountain Commercial Co.,Ltd, GM, China


Carly Arrasmith

Hästens / MLG Home Dallas/Houston,
VP of operations, Mexico


Cédric Godot

Hästens Geneva, Manager,
Switzerland


Charles Broom

Hästens / Atlanta, Owner,
USA


Charles Mersch

Hästens Luxembourg, Owner,
Luxembourg


Chengying Lu

Hästens Chengdu, Deputy General Manager,
China


Chuanqun Liu

Hästens Yimei, Boss,
China


Daeseong Jang

Hästens / THE EIGHT H. Corp, Manager,
South Korea


Dennis Ouyang

Hästens Singapore, Owner,
Singapore


Denis Pedersoli

Hästens BRESCIA/PEDERSOLI, Co-Owner,
Italy


Dhiraj Gehani

Hästens / Zeqon Luxury In Land, Director,
India


Doha Kim

Hästens Busan, Sales Manager,
South Korea


Emel Dandil

Hästens Harrods & Managing Director London, The Sleep Spa, United Kingdom


Emma Broberg

Hästens NK / Emporia, HR / Sales,
Sweden


Emma Wu

Hästens / DAFU DECO, Sales Manager,
Taiwan


Enrico Sommer

Hästens Hamburg, Owner,
Germany


Eric Mostert

Hästens Amsterdam Zeeburg, Director,
Netherlands


Eric Nelson

Hästens Sydney Great Dane Furniture, Brand Manager,
Australia


Erik Elias Diaz Gonzalez

Hästens Mexico City, Manager Hästens Santa Fe,
Mexico


Eva Morosini

Hästens / BRESCIA/PEDERSOLI,
Italy


Eva Sauter

Hästens Prague, Store Manager,
Czech Republic


Felicia Chang

Hästens / DAFU DECO, General Manager,
Taiwan


Fredrik Sandström

Hästens Emporia, CEO/Owner
Sweden


Garrett O’Hagan

Hästens Dublin, Owner,
Ireland


Geon hwi Kim

Hästens Seoul / the8h, Sales,
South Korea


Gianpiero Pedersoli

Hästens BRESCIA/PEDERSOLI, Co-owner,
Italy


Gigi Wong

Hästens Hong Kong, Head of Marketing,
Hong Kong


Grace Zhang

Hästens Shanghai Bellagio Store, Store Manager,
China


Grace Zou

Hästens Yimei, Sales manager,
China


Gregory Fahmie

Chief Financial Officer, The Sleep Spa,
United States


H.I Cho

Hästens Seoul, Owner,
South Korea


Haifeng Zhang

Hästens Dalian/Dalian Zilange Furniture Co.Ltd, General Manager, China


Haroon Kharva

Hästens  Johannesburg, Store Manager,
South Africa


Heet Pambhar

Hästens Ahmedabad, Director,
India


Hemra Ashyrov

Hästens Ashgabad / Seda Medical, CEO,
Turkmenistan


Henk van Houwelingen

Hästens Cape Town, Senior Sleep Advisor,
South Africa


Het Dawda

Hästens Pune, Baner, Partner,
India


Himanshu Nebhani

Hästens Raipur, Partner,
India


Hitesh Sakaria

Hästens Worli, Managing Director,
India


Hong Zhang

Hästens / Shandong Sino European time trade Co.Ltd
Store Manager, China


Hualong Li

Hästens Shenzhen, Manager,
China


Ion Otaolea

Hästens Bilbao, Partner,
Spain


Isabelle Sommet

Hästens Paris, Managing Partner/Sovagott CEO,
France


Isra Albeatar

Hästens NK Stockholm, Co-owner,
Sweden


İzgi Ak

Hästens Istanbul, Marketing & PR,
Türkiye


Jackal Lo

Hästens Hong Kong, Director,
Hong Kong


Jacob Koo

Owner, Hästens Stores CA / AZ / NY / CT / London, United States


Jaehong Lee

Hästens / Eight corp, Team Leader,
South Korea


Jake Lewin

Hästens Wilmslow, Store Manager,
United Kingdom


Jee Min Park

Hästens / Sanare.co.,ltd, Sales Director,
South Korea


Jeff Russell

Chief Operating Officer, The Sleep Spa,
United States


Jerry Chen

Hästens / DAFU DECO, CEO,
Taiwan


Jia Li

Hästens Shanghai Red Star Store, Sales,
China


Jie Liu

Hästens Chongqing, Store Sales,
China


Jie Wang

Hästens Hangzhou Mixc, Sales,
China


Jill Chen

Hästens / DAFU DECO, Marketing Specialist,
Taiwan


Jinghui Yang

Hästens Xiamen / Xiamen Higrand Household Culture Co., Ltd., Executive Assistant, China


Jiyun Jeong

Hästens Busan, Sales Manager,
South Korea


Joan Vicente Morato

Hästens Mexico City, Owner,
Mexico


John Velivasakis

Hästens ATHENS / CANDIA, Retail Manager,
Greece


Jopi Martens

Hästens Belgium, Owner,
Belgium


Joy Qiu

Hästens Hangzhou, Manager,
China


Joyce Zheng

Hästens Tianjin, General Manager,
China


Juan Quintero

Hästens Miami | Hästens Aventura | Hästens at Brickell Mattress®, Owner/CEO, United States


Joyce Wang

Hästens China World Mall Store Beijing,Operations Manager, China


Jun Han

Hästens Seoul, Logistic / Service,
South Korea


Julia Lewandowski

Hästens / Max Living AG, Store Associate,
Switzerland


Jung Gu Park

Hästens Daegu / Sanare co.,ltd, CEO,
South Korea


Julian Galea

Hästens Malta, Owner,
Malta


Jun Lv

Hästens Dalian Store, Purchasing Manager,
China


Karel Vagner

Hästens Prague, Owner,
Czech Republic


Karine Obegi

Obegi Home LLC, CEO,
UAE


Kate Tu

Hästens / DAFU DECO, Sales & Admin Manager,
Taiwan


Katerina Chabova

Hästens Prague, Senior Sales,
Czech Republic


Kelly Zhang

Hästens Qingdao, Manager,
China


Kevin Sakariya

Hästens Rajkot, Sales Lead,
India


Konstantin Busse

Hästens / Art Of Sleep FlexCo, Store Manager,
Austria


Krishna Vakharia

Zeqon / Hästens Worli, Director – HNI Relations,
India


Kristian Finkelsen Pedersen

Hästens Oslo / AMTC AS, Sales Manager,
Norway


Kristofer Eriksson

Hästens Store Beverly Blvd & Vice President Sales West Coast, The Sleep Spa, United States


Leo Song

Hästens Beijing China World Mall, President,
China


Licheng Chen

Hästens Hefei, Boss,
China


Lili Jin

Hästens Tianjin, Sales Manager,
China


Lina Ding

Hästens Bangkok, Owner,
Thailand


Liping Li

Hästens Shenzhen, Store Leader,
China


Luca Fabrizio Di Caro

Hästens Zürich, Store Manager,
Switzerland


Manish Gehani

Hästens Raipur, Partner,
India


Maria Mesa

Hästens Miami | Aventura | Brickell, Director
United States


Maria Antonietta Mastromauro

Hästens Store Bari, Owner,
Italy


Martin Hansson

Hästens Knysna, Owner,
South Africa


Matarie Broom

Hästens Atlanta, Owner,
USA


Max Wurst

Hästens Zürich, Owner,
Germany


Maxim Martens

Hästens Belgium, Owner,
Belgium


Megan Marshall

Hästens Australia, Creative Director,
Australia


Mehmet Ak

Hästens  İstanbul,
Türkiye


Mekan Yusupov

Hästens Ashgabad / Seda Medical, Managing Partner,
Turkmenistan


Miaomiao Ye 

Hästens / Ningbo Ruixing Momentos Co.Ltd
Shop Manager, China


Michalis Velivasakis

Hästens ATHENS 7 CANDIA, Marketing Manager,
Greece


Michelle Cheong

Hästens Bangkok, Owner,
Thailand


Minnie Zhu

Hästens Hangzhou , Shop Manager,
China


Mohit Vaghasiya

Hästens Ahmedabad, Director,
India


Nathan Li

Hästen Store NoMad, Sales Director, The Sleep Spa,
United States


Neelam Dewani

Hästens Delhi, Director,
India


Nianhao Yu

Hästens Beijing Easy Home N, Sales Manager,
China


Nicole Amling

Hästens Stuttgart, Owner,
Germany


Nicole Troostwijk

Hästens Amsterdam Zeeburg, Partner,
Netherlands


Nimesh Jithendra

Hästens / Livingart Interiors, Bangalore, Owner,
India


Ogulsheker Yusupova

Hästens Ashgabat, Manager,
Turkmenistan


Parvaneh Moradi

Hästens Vancouver, Sleep Specialist,
Canada


Peter Cho

Chief Marketing Officer, The Sleep Spa,
United States


Petra Ottisova

Hästens Bratislava, Manager,
Slovakia


Philip Galea

Hästens MALTA / FORM LTD, Co-Owner,
Malta


Praveen Parak

Hästens Hyderabad / Visionwork Enterprises, Director,
India


Qiang Zhang

Hästens Tianjin, Store Manager,
China


Rakesh Agarwal

Hästens Kolkata / Zeqon Luxury Homes LLP, Owner,
India


Rajesh Dewani

Hästens Delhi, Managing Director,
India


Raymundo Cadena

Hästens Mexico City, Director,
Mexico


Ralf Busse

Hästens / Art of Sleep FlexCo, Owner,
Germany


Rita Yang

Hästens Xiamen / Xiamen Higrand Household Culture Co., Ltd., Owner, China


Robert Holly

Hästens / HOLLEX SLOVAKIA, Owner,
Slovakia


Rohit Sutaria

Hästens  Worli, Business Manager,
India


Ronen Kaufman

Hästens TEL AVIV, Owner,
Israel


Ronit Kaufman

Hästens / Kaufman Group, Owner,
Israel


Ruchi Gehani

Hästens / Zeqon Luxury In Land Raipur, Director,
India


Sachin Chopra

Hästens Hyderabad / Visionwork Enterprises, Partner,
India


Sana Mansuri

Hästens / Mumbai Worli, Sales Associate,
India


Sandra Hess

Hästens Store Beverly Blvd & Vice President Operations, The Sleep Spa, United States


Sean Liu

Hästens / C&OL Sleep Spa Pte Ltd, Director,
Singapore


Sarka Vagnerova

Hästens Prague, Owner
Czech Republic


Sebastian Amling

Hästens Stuttgart, Owner,
Germany


Sebastian Vagner

Hästens Prague, Store Manager,
Czech Republic


Seoyeon Park

Hästens Daegu / Sanare co.,Ltd, Sales Manager,
South Korea


Sergio Simoes

Hästens Luxembourg, Head of Sales,
Luxembourg


Shengjie Zhang

Hästens Shanghai Bellagio Store, Marketing Manager,
China


Shuki Dabach

Hästens / Drom – Red Design Haifa, Store Manager,
Israel


Shweta Chopra

Hästens Hyderabad / Visionwork Enterprises, Partner,
India


Sonja Kilbourn

Hästens Knysna, Partner,
South Africa


Steffy Ni

Hästens Shanghai Bellagio Store, General Manager,
China


Stephanie Mersch

Hästens Luxembourg, Owner’s First Lady,
Luxembourg


Steven Adler

Hästens Aventura Mall, Client Experience Manager,
USA


Subin Cho

Hästens Seoul, 2:nd Generation,
South Korea


Sumin Park

Hästens Busan, Owner,
South Korea


Susan Kim

Hästens Seoul, General Manager
South Korea


Talia Chow

Hästens / Great Dane, Regional Sales Manager,
Australia


Taohua Fu

Hästens Chengdu, Sales,
China


Tony Choi

Hästens Busan, Owner,
South Korea


Trupti Sakaria

Hästens Worli, Managing Director,
India


Tyra Mersch

Hästens Luxembourg, The future of Hästens Luxembourg,
Luxembourg


Veronika Lapina

Hästens Wilmslow, Marketing,
United Kingdom


Virginie Godot

Hästens Geneva / Gstaad, Inspiration,
Switzerland


Vittorio Emiliano

Hästens Bari, Owner,
Italy


Weige Yu

Hästens Yimei, Operations Director,
China


Willa Wang

Hästens / DAFU DECO, Store Manager,
Taiwan


Wonkyun Park

Hästens Busan, Sales Manager,
South Korea


Woori Han

Hästens Seoul, Marketing manager,
South Korea


Ximing Chen

Hästens Shenzhen, CEO,
China


Xiping Qi

Hästens Xiamen / Xiamen Higrand Household Culture Co., Ltd., Sales Manager, China


Xueying Zhou

Hästens Shanghai Redstar Store, Store Manager,
South Korea


Yan Zhang

Hästens Qingdao, Store Manager,
China


Yunyun Sha

Hästens Dalian, Store Manager,
China


Yordan Obegi

Obegi Home LLC, Co-Founder – Chairman,
UAE


Yushi Chen

Hästens Taizhou, Manager,
China


Zen Tsai

Hästens / DAFU DECO, Store Manager,
Taiwan


Zhiliang Leng

Hästens Tianjin, Boss,
China


Ziqing Chen

Hästens Shenzhen, Store Leader,
China


Alexis Demange

Hästens / Luxury Bed, Store manager,
France


Alise Jakrina

Hästens SIS Riga, Owner,
Latvia


Angelo Glasnovic

Hästens / SOVA, Sales Associate
Sweden


Daniel Cummings

Hästens / Sänghuset Elgen, Owner,
Sweden


Daniel Gantes

Hästens Valencia, Owner,
Spain


Daniël Paaij

Hästens SiS Heinenoord, Associate,
Netherlands


Dennis Johansson

Hästens / SOVA, Sales and Retail Operations Manager,
Sweden


Dina Buer

Hästens / Skeidar Fana, Assistant Store Manager,
Norway


Emils Jakrins

Hästens SIS Riga, Owner,
Latvia


Eric Sturma

Hästens Nice / Swede Dreams, Owner,
France


Evet Toma

Hästens / SOVA, Store Manager Sova Mölndal,
Sweden


Florence Sturma

Hästens  Nice / Swede Dreams, Owner,
France


Frederik Emborg

Hästens / Sengeexperten A/S, Deputy Manager,
Denmark


Jacob Vestergaard

Hästens / Vestergaard Møbler, Owner,
Denmark


Jakub Krejca

Hästens SIS Brno, Store manager,
Czech Republic


Jesper Pedersen

Sengeexperten Vejle A/S
Denmark


Johan Forssman

Hästens / SOVA, Managing Director,
Sweden


Jordy Zwerts

Droomboulevard Oisterwijk, Manager,
Netherlands


Julia Shin

Hästens / SIS Shinsegae Gangnam / THE8H, Director,
South Korea


Kristine Vetra

Hästens SIS Riga, Store Manager,
Latvia


Liina Nomm

Hästens / Vepsäläinen OY, Store Manager,
Estonia


Marcel Kwakernaat

Hästens SiS Heinenoord, Owner,
Netherlands


Marion Haugsdal Aa

Hästens / Skeidar Fana, Store Manager,
Norway


Mary Pat Wallace

The Luxury Bed Collection, Owner
United States


Mike Eriksson

Hästens / Sänghuset Elgen, Content Manager,
Sweden


Øystein Aall Dons

Hästens / O. Borgen Møbler AS, Sales Manager,
Norway


Patrick Zwerts

Droomboulevard Oisterwijk CEO
Netherlands


Pernilla Nilsson

Hästens / Nordiska rum, Head of Retail Sales,
Sweden


Peter Nilsson

Hästens / Nordiska rum, Partner,
Sweden


Piet Kwakernaat

Hästens / Slaapboulevard Kwakernaat, Board Member,
Netherlands


Richard Bekkens

Hästens / Slaapboulevard Kwakernaat, Store Manager,
Netherlands


Sandra Andersson

Hästens / SOVA, Sales Associate,
Sweden


Vladimira Rysava

Hästens SIS Brno, Store manager,
Czech Republic


William Raun

Hästens Valencia,
Spain


Zoe Liu

Hästens / Inform Interiors, Senior Sales,
Canada

Guests


Alun Stevens

Dale Carnegie, Master Trainer,
United Kingdom


Dr. Joseph Riggio

ABTI – Joseph Riggio International, PhD – Guest Speaker,
USA


Ferris Rafauli

Guest Speaker, Designer,
Canada


Jeffrey Rich

Jeffrey Richt Photography, Photographer,
Sweden


Vladimir Hartvig

Odd Shades, Photographer,
Sweden

Hästens


Adriana D’Onofrio

Hästens, US, Business Developer,
USA


Amanda Johansson

Business Developer Italy, Malta, Greece, Israel,
Italy


Anna Coffey

Hästens, US, Regional Hästens Lead North America,
USA


Anna Wahlström

Hästens, Köping Office, Executive Team Office & Marketing Operations Lead, Sweden


Billy Tang

Hästens, Shanghai Office, Training Manager, Hästens Asia,
China


Dr. Bogdan Matei

Hästens, Köping Office, Master Trainer,
Sweden


Camilla Living

Hästens, Köping Office, Project Manager,
Sweden


Cecilie Bolstad-Larssen

Hästens France, Business Developer Central Europe,
France


Charles Ritschel

Hästens US, Business Developer,
USA


Dainis Mednieks

Hästens, Latvia, Country Manager East Europe,
Latvia


Daniel Eriksson

Hästens, Köping Office, Sales & Marketing Operations Support, Sweden


David Lee Hatchard

Hästens Design Lab, Köping Office, Chief Design Officer,
United Kingdom


Deborah Fell

Hästens, US, Chief Marketing Officer,
USA


Divesh Aggarwal

Hästens, India, Country Manager India,
India


Domenico Capobianco

Hästens Italy, Business Developer Italy, Malta, Greece, Israel, Italy


Eric Li

Hästens, Shanghai Office, Business Developer NE Asia,
China


Felix Scholz

Hästens, Germany, Business Developer,
Germany


Isac Sundstedt

Hästens, Sweden, Business Developer,
Nordics


James Aschberger

Chief Strategic Growth Officer,
Switzerland


Jan Ryde

Fifth Generation, CEO of Hästens,
Sweden,


Jasper Sundh

Hästens, Köping Office, Sales Growth Catalyst,
Sweden


Jeremy Diao

Hästens, Shanghai Office, Business Developer,
China


Johan Dalin

Hästens, Köping Office, Chief Operations Officer,
Sweden


Johan Lindbäck

Hästens, Köping Office, Chief Sales Officer,
Sweden


Dr. Jussi Eerikäinen

Enlightenment
Hästens HQ


Katy Diiorio

Hästens, US, Business Developer, US & Canada (West Coast), United States


Lillian Liang

Hästens, Shanghai Office, NE Asia Regional Director
China


Linnea Fors

Hästens Birger Jarlsgatan Store, Sales Associate,
Sweden


Linnea Sundqvist

Hästens Design Lab, Köping Office, Design Manager,
Sweden


Ludovic Létrillart

Hästens Regional Director IMEA
UAE | Qatar | India


Luke van der Made

Hästens Europe, Business Developer,
BENELUX | DACH | France


Magnus Raz

Hästens, Nordics, Nordic Sales Lead,
Sweden


Mathew Kuruvila

Hästens India, Business Developer,
India


Matthias Zepf

Hästens, Köping Office, Strategic Purchaser,
Sweden


Mattias Nilsson

Hästens, Köping Office, Order Influencer,
Sweden


Nader Iskander

Hästens, Dubai, Business Developer Middle East,
UAE


Niclas Almqvist

Hästens, Köping Office, Executive Assistant / Guest Experience, Sweden


Oskar Persson

Hästens, Köping Office, Chief Financial Officer,
Sweden


Patricia van den Berg

Hästens Leiderdorp Store, Store Manager,
Netherlands


Peter Cederquist

Hästens, Köping Office, Executive Management Consultant, Sweden


Peter Östling

Hästens, Köping Office, Business Developer Europe and Africa, United Kingdom


Robert Carlén

Hästens, Köping Office, Head of Corporate Governance & Legal, Sweden


Sang-Hyun Park

Hästens, South Korea, Sales Manager – South Korea,
South Korea


Tammy Zou

Hästens, Shanghai Office, Business Developer,
China


Torbjörn Schön

Hästens, US, Business Developer,
USA


Veronica Waldt

Hästens, Köping Office, Head of Financial Planning & Analysis,
Sweden


Vincent Renaudin

Hästens, Europe, Business Developer,
Spain


Yiming Yuan

Hästens, Köping Office, Global PR and Marketing Execution Lead,
Sweden