HÄSTENS 10X IN ACTION
Global Business Meeting – Marrakech 2025
Each day is built around a key theme, combining inspiring presentations, hands-on training, and fireside-style conversations with experienced partners and special guests. Use this high-level agenda to plan your time – both in sessions and during your personal moments throughout the event.
Photography & Filming
Please note that photography and filming will take place during the event. By attending, you consent to your image and likeness being used in future Hästens communications and promotional materials.
Morning Wellness (Sunday–Thursday)
An optional yoga and meditation session is offered each event day. You are welcome to drop in, or register the day before at the check-in desk to secure your spot.
Saturday, October 11
Arrival Day
• Individual arrivals throughout the day
• Evening: Individual dinners
Kindly arrange your own transfer from the airport to the hotel.
Day 1 – Sunday, October 12 – New Products & The Store
Yoga & Meditation
Register here.
Time: 06:20–06:50
Location: Four Seasons, Arancino Terrace (In front of the Spa)
Breakfast
Time: 07:00–07:55
Location: Served at your assigned hotel – Four Seasons or Pestana CR7
Morning Session
Time: 08:00–12:00
Location: Agdal Ballroom, Four Seasons
• Welcome & Opening Session
• New Products Presentation
• Building Distribution & Production
• Fireside Chat
Lunch Buffet
Time: 12:00–13:00
Location: Le Grand Jardin, Four Seasons
Individual Business Meetings
Time: 13:00–15:50
Location: Hotel Facilities
Afternoon Session
Time: 16:00–18:00
Location: Agdal Ballroom, Four Seasons
• Pillar 1: The Store
• Fireside Chats
Group Photo
Time: 18:40
Location: Quattro, Four Seasons
Welcome Dinner
Pre-dinner drinks and buffet dinner.
Time: 19:00–21:00
Location: Azzera, Four Seasons
Day 2 – Monday, October 13 – Training & Team
Yoga & Meditation
Register here.
Time: 06:20–06:50
Location: Four Seasons, Arancino Terrace (In front of the Spa)
Breakfast
Time: 07:00–07:55
Location: Served at your assigned hotel – Four Seasons or Pestana CR7
Morning Session
Time: 08:00–12:00
Location: Agdal Ballroom, Four Seasons
• Training Sessions:
– Calibration, Labeling & Interpretive Filters
– Taking Command of Our Interactions
– Establishing Brand Presence
Lunch Buffet
Time: 12:00–13:00
Location: Le Grand Jardin, Four Seasons
Individual Business Meetings
Time: 13:00–15:50
Location: Hotel Facilities
Coffee and Refreshments
Time: 15:30–16:00
Location: Le Grand Jardin, Four Seasons
Afternoon Session
Time: 16:00–18:00
Location: Agdal Ballroom, Four Seasons
• Pillar 2: Training
• Fireside Chats
Day 3 – Tuesday, October 14 – Sales & Global Marketing
Yoga & Meditation
Register here.
Time: 06:20–06:50
Location: Four Seasons, Arancino Terrace (In front of the Spa)
Breakfast
Time: 07:00–08:10
Location: Served at your assigned hotel – Four Seasons or Pestana CR7
Morning Session
Time: 08:15–12:00
Location: Agdal Ballroom, Four Seasons
• Training Sessions:
– Perceptual Primes & the Architecture of Buying
– Principles in Practice: Pitching with Meta Awareness
– The Black Box of Sales: “Inception” in Luxury Sales
Lunch Buffet
Time: 12:00–13:00
Location: Le Grand Jardin, Four Seasons
Individual Business Meetings
Time: 13:00–15:50
Location: Hotel Facilities
Coffee and Refreshments
Time: 15:30–16:00
Location: Le Grand Jardin, Four Seasons
Afternoon Session
Time: 16:00–18:00
Location: Agdal Ballroom, Four Seasons
• Pillar 3: Marketing & The Trust Journey
• New Campaign Kick-off
Day 4 – Wednesday, October 15 – Commitment & Recognition
Yoga & Meditation
Register here.
Time: 06:20–06:50
Location: Four Seasons, Arancino Terrace (In front of the Spa)
Breakfast
Time: 07:00–08:10
Location: Served at your assigned hotel – Four Seasons or Pestana CR7
Morning Session
Time: 08:15–12:00
Location: Agdal Ballroom, Four Seasons
• Training Sessions:
– Strategy Mapping: Decision, Motivation, Conviction
– The Inner Game of Commitment: Helping Customers Cross the Threshold
Lunch Buffet
Time: 12:00–13:00
Location: Le Grand Jardin, Four Seasons
Afternoon Session
Time: 13:00–16:00
Location: Agdal Ballroom, Four Seasons
• Local Marketing Activations
• Visual Merchandise
• Fireside Chats
Individual Business Meetings
Time: 16:00–18:00
Location: Hotel Facilities
Awards Dinner
Incl. Individual photos & pre-dinner drinks
Time: 18:45
Location: Le Grand Jardin, Four Seasons
Day 5 – Thursday, October 16 – Hospitality & The Path Forward
Yoga & Meditation
Register here.
Time: 06:20–06:50
Location: Four Seasons, Arancino Terrace (In front of the Spa)
Breakfast
Time: 07:00–08:10
Location: Served at your assigned hotel – Four Seasons or Pestana CR7
Morning Session
Time: 08:15–12:00
Location: Agdal Ballroom, Four Seasons
• The Seven Laws of Consistency
• Hospitality / B2C
• Fireside Chats
Lunch Buffet
Time: 12:00–13:00
Location: Le Grand Jardin, Four Seasons
Individual Business Meetings
Time: 13:00–15:50
Location: Hotel Facilities
Coffee and Refreshments
Time: 15:30–16:00
Location: Le Grand Jardin, Four Seasons
Afternoon Session
Time: 16:00–18:00
Location: Agdal Ballroom, Four Seasons
• Fireside Chat
• Closing Session
Friday, October 17
Departure Day
• Breakfast from 07:00
Served at your assigned hotel – Four Seasons or Pestana CR7
• Individual Business Meetings
• Departures throughout the day
Kindly arrange your own transfer from the hotel to the airport.