HÄSTENS 10X IN ACTION
Global Business Meeting – Seoul 2026
MAY 3
Arrival Day
• Arrival in Seoul
• Hotel check-in
• No formal Hästens program scheduled
• Evening at leisure
Kindly arrange your own transfer from the airport to the hotel.
MAY 4 – Day 1
The Store as the Stage
Breakfast
Location: Zest
MORNING SESSION
Start: 08:30
Location: Grand Ballroom
• Welcome & Official Opening
• Introduction to New Products
• Design Collaboration
LUNCH at 12:00
Location: Park Ballroom
• Individual Business Meetings
AFTERNOON SESSION
14:30 – 17:00
Location: Grand Ballroom
• Pillar 1: The Store as the Stage of the Hästens Experience
• The Hästens Soul Experience
• Fireside-style conversation and shared reflections
EVENING
Start 18:00
Location: Yeouido Park (more information from Hästens team / your business developer)
• Group Photo
Start 18:30
Location: Park Ballroom
• Pre-dinner Drinks
• Welcome Dinner
MAY 5 – Day 2
Building a Training Culture
Breakfast
Location: Zest
MORNING SESSION
Start: 08:30
Location: Grand Ballroom
• Training sessions focused on communication, leadership, and human dynamics
LUNCH at 12:00
Location: Park Ballroom
• Individual Business Meetings
AFTERNOON SESSION
14:30 – 17:30
Location: Grand Ballroom
• Pillar 2: Training Excellence Foundations of building a strong training culture
• Fireside conversations and peer learning
EVENING
• Dinner on your own
MAY 6 – Day 3
Marketing the Hästens Way
Breakfast
Location: Zest
MORNING SESSION
Start: 08:30
Location: Grand Ballroom
• Leadership training with emphasis on flexibility, curiosity, and empowerment
LUNCH at 12:00
Location: Park Ballroom
AFTERNOON SESSION
13:00 – 16:00
Location: Grand Ballroom
• Pillar 3: Marketing the Hästens Way
• Fireside chat inspiration
• Individual business meetings
EVENING
Location: Grand Ballroom
18:15 – 19:00
• Individual photos and Pre-dinner drinks
19:00
• Awards dinner
MAY 7 – Day 4
Leadership, Care & Growth That Lasts
Breakfast
Location: Zest
MORNING SESSION
Start: 08:30
Location: Grand Ballroom
• Presence-based leadership and high-trust collaboration training
LUNCH at 12:00
Location: Park Ballroom
• Individual Business Meetings
AFTERNOON SESSION
14:30 – 17:30
Location: Grand Ballroom
• Growth begins with Me
• US Factory update and Fireside conversation
• Closing reflections
• Individual business meetings
EVENING
• Dinner on your own
MAY 8 – Day 5
Store Visits & Individual Business Meetings
Breakfast
Location: Zest
MORNING – AFTERNOON
• Store visit day (on your own)
• Individual business meetings
• Flexible schedule to deepen local insights and connections
EVENING
• Dinner on your own
MAY 9
Departure Day
• Breakfast
• Departures
Please Note
- Breakfast, refreshments, and lunch are included on all full program days unless otherwise communicated.
- Individual business meetings will be scheduled across multiple days.