HÄSTENS 10X IN ACTION
Global Business Meeting – Marrakech 2025
Each day is built around a key theme, combining inspiring presentations, hands-on training, and fireside-style conversations with experienced partners and special guests.
Use this high-level agenda to plan your time – both in sessions and during your personal moments throughout the event.
Photography & Filming
Please note that photography and filming will take place during the event. By attending, you consent to your image and likeness being used in future Hästens communications and promotional materials.
Saturday, October 11
Arrival Day
• Individual arrivals throughout the day
• Evening: Individual dinners
Kindly arrange your own transfer from the airport to the hotel.
Sunday, October 12
Day 1 – New Products & The Store
06:20 Yoga & Meditation
06:45 Breakfast
Morning (08:00–12:00):
• Welcome & Opening Session
• New Products Presentation
• Building Distribution & Production
• Fireside Chat
Lunch & Individual Business Meetings
Afternoon (16:00–18:00):
• Pillar 1: The Store
• Fireside Chats
Evening:
• Group Photo (18:45)
• Welcome Dinner (19:30)
Monday, October 13
Day 2 – Training & Team
06:20 Yoga & Meditation
06:45 Breakfast
Morning (08:00–12:00)
• Training Sessions:
– Calibration, Labeling & Interpretive Filters
– Taking Command of Our Interactions
– Establishing Brand Presence
Lunch & Individual Business Meetings
Afternoon (16:00–18:00)
• Pillar 2: Training
• Fireside Chats
Evening
• Individual Dinners
Tuesday, October 14
Day 3 – Sales & Global Marketing
06:20 Yoga & Meditation
06:45 Breakfast
Morning (08:00–12:00)
• Training Sessions:
– Perceptual Primes & the Architecture of Buying
– Principles in Practice: Pitching with Meta Awareness
– The Black Box of Sales: “Inception” in Luxury Sales
Lunch & Individual Business Meetings
Afternoon (16:00–18:00)
• Pillar 3: Marketing & The Trust Journey
• New Campaign Kick-off
Evening
• Individual Dinners
Wednesday, October 15
Day 4 – Commitment & Recognition
06:20 Yoga & Meditation
06:45 Breakfast
Morning (08:00–12:00)
• Training Sessions:
– Strategy Mapping: Decision, Motivation, Conviction
– The Inner Game of Commitment: Helping Customers Cross the Threshold
Lunch
Afternoon (13:00–16:00)
• Local Marketing Activations
• Visual Merchandise
• Fireside Chats
Individual Business Meetings (16:00-18:00)
Evening
• Individual Photos (18:45)
• Awards Dinner (19:30)
Thursday, October 16
Day 5 – Hospitality & The Path Forward
06:20 Yoga & Meditation
06:45 Breakfast
Morning (08:00–12:00)
• The Seven Laws of Consistency
• Hospitality / B2C
• Fireside Chats
Lunch & Individual Business Meetings
Afternoon (16:00–18:00)
• Fireside Chat
• Closing Session
Evening
• Individual Dinners
Friday, October 17
Departure Day
• Individual Business Meetings
• Departures throughout the day
Kindly arrange your own transfer from the hotel to the airport.